Merlin Mann posted last month about "What Makes for a Good Blog?" and I heard him discuss the subject on a podcast; I've been musing on it ever since, and thought it would be interesting (as I'm sure many other bloggers are doing) to compare his suggestions to what I'm trying to do around here:
1. Good blogs have a voice. Who wrote this? What is their name? What can I figure out about who they are that they have never overtly told me? What’s their personality like and what do they have to contribute — even when it’s “just” curation. What tics and foibles fascinate make me about this blog and the person who makes it? Most importantly: what obsesses this person?
On creating this blog, my first decision was to build it around my full name. I wanted to be accountable and real. I wanted to "out" myself on various issues that I normally try to keep quiet about in polite company.
There is risk to this -- most people in my work life and who live within a 100 mile radius of me disagree substantially with my point of view, to the degree that they might well consider me deranged. Since starting the blog, I've noticed that pretty much everyone else in this same situation has chosen to go with a pseudonym to protect their careers and their social standing, which makes me wonder if I made a mistake...but what's done is done, and I will soldier on.
My strategy to get around the deranged thing is to force myself to express my reasoning fully. It's my hope that my in-depth discussion both of why I believe what I believe and, equally importantly, my personal story and background, will make it possible for people who strongly disagree with me to see where I'm coming from and get a sense of my basic humanity. The title of the blog is a call not to bland genericisms we can all agree on, but to civility within the context of strong disagreement. (So get to disagreeing already!)
2. Good blogs reflect focused obsessions. People start real blogs because they think about something a lot. Maybe even five things. But, their brain so overflows with curiosity about a family of topics that they can’t stop reading and writing about it. They make and consume smart forebrain porn. So: where do this person’s obsessions take them?
This is, for now, a known weakness of this blog. I intentionally did not create the blog with a central focus or obsession; I have obsessions available to me, such as skepticism, gaming, economics, and some politics, but I didn't want to be a blog about any particular one of those things, especially since I might choose the wrong thing and burn out on it, and because there are better, much more informed bloggers in any particular area I might choose.
So I decided to just pour out whatever I'm passionate about at the moment and see if one thing or another becomes the structural identity of the blog over time. No doubt I'll be influenced by visitor stats -- if one of my obsessions seems to hit home more than others, I'll inevitably cover more of that, though never dropping the rest.
If you wish to more directly tip the scales, just let me know what sort of content you find more interesting.
3. Good blogs are the product of “
Attention
timesInterest
.” A blog shows me where someone’s attention tends to go. Then, on some level, they encourage me to follow the evolution of their interest through a day or a year. There’s a story here. Ethical “via” links make it easy for me to follow their specific trail of attention, then join them for a walk made out of words.
I believe this will fall out naturally from what I'm currently doing...
4. Good blog posts are made of paragraphs. Blog posts are written, not defecated. They show some level of craft, thinking, and continuity beyond the word count mandated by the Owner of Your Plantation. If a blog has fixed limits on post minimums and maximums? It’s not a blog: it’s a website that hires writers. Which is fine. But, it’s not really a blog.
I'm the king of paragraphs! What Merlin expresses here is exactly what I'm after in each of my posts; if there's any regret I tend to have after publishing a particular post, it's when I feel I should have done more to flesh out my thinking and provide a complete narrative. (Readers desperately sick of the vomiting of words words words may disagree...)
Where possible I want a post to have a beginning, middle and end, with something substantive and important to the overall argument in each segment. It's the process of generating this that stretches my writing muscles and improves my brain (while perhaps torturing your eyes).
5. Good “non-post” blogs have style and curation. Some of the best blogs use unusual formats, employ only photos and video, or utilize the list format to artistic effect. I regret there are not more blogs that see format as the container for creativity — rather than an excuse to write less or link without context more.
I have no interest in being a non-post blog...I appreciate blogs like Instapundit, but I have no desire or ability to be them, and in the case of Instapundit, the lack of context often annoys me; it would work so much better with just a bit more...
5. Good blogs are weird. Blogs make fart noises and occasionally vex readers with the degree to which the blogger’s obsession will inevitably diverge from the reader’s. If this isn’t happening every few weeks, the blogger is either bored, half-assing, or taking new medication.
Weirdness is in the eye of the beholder. Vexing, though, I can handle (get me going on organic food sometime...or, you know, Naomi Klein...)
6. Good blogs make you want to start your own blog. At some point, everyone wants to kill the Buddha and make their own obsessions the focus. This is good. It means you care.
Yeah, kill me and start your own blog! Though I would like to point out that the killing me part is strictly optional (the experience might provide for a good first post, though).
7. Good blogs try. I’ve come to believe that creative life in the first-world comes down to those who try just a little bit harder. Then, there’s the other 98%. They’re still eating the free continental breakfast over at FriendFeed. A good blog is written by a blogger who thinks longer, works harder, and obsesses more. Ultimately, a good blogger tries. That’s why “good” is getting rare.
Didn't Yoda say, "There is no try, there is only do"? Nonetheless, I shall strive to endeavor to try.
8. Good blogs know when to break their own rules. Duh. I made a list, didn’t I? Yes. I did. Big fan.
So there it is. The ultimate verdict on this particular humble blog remains to be seen...
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